cake; yet he had tried all the tricks of the trade, even to the washing of a hermit; but the hermit died. This was, indeed, a bad failure, for this animal would now be dubbed a martyr, and would take his place among the saints of the Roman calendar. Thus made he his moan, this poor Sir La Cote Male Taile, and sorrowed passing sore. And so my heart bled for him, and I was moved to comfort and stay him. Wherefore I said:

“Forbear to grieve, fair knight, for this is not a defeat. We have brains, you and I; and for such as have brains there are no defeats, but only victories. Observe how we will turn this seeming disaster into an advertisement; an advertisement for our soap; and the biggest one, to draw, that was ever thought of; an advertisement that will transform that Mount Washington defeat into a Matterhorn victory.