The Prince by Niccolo Machiavelli Chapter 20 Page 8

to remind the Prince who acquires a new State through the favour of its inhabitants, to weigh well what were the causes which led those who favoured him to do so; and if it be seen that they have acted not from any natural affection for him, but merely out of discontent with the former government, that he will find the greatest difficulty in keeping them his friends, since it will be impossible for him to content them. Carefully considering the cause of this, with the aid of examples taken from times ancient and modern, he will perceive that it is far easier to secure the friendship of those who being satisfied with things as they stood, were for that very reason his enemies, than of those who sided with him and aided him in his usurpation only because they were discontented.

It has been customary for Princes, with a view