The Prince by Niccolo Machiavelli Chapter 3 Page 2

acquisition. And in this way you may find that you have enemies in all those whom you have injured in seizing the Princedom, yet cannot keep the friendship of those who helped you to gain it; since you can neither reward them as they expect, nor yet, being under obligations to them, use violent remedies against them. For however strong you may be in respect of your army, it is essential that in entering a new Province you should have the good will of its inhabitants.

Hence it happened that Louis XII of France, speedily gaining possession of Milan, as speedily lost it; and that on the occasion of its first capture, Lodovico Sforza was able with his own forces only to take it from him. For the very people who had opened the gates to the French King, when they found themselves deceived in their expectations and hopes of