The Prince by Niccolo Machiavelli Chapter 9 Page 6

nobles, must, above all things, seek to conciliate the people, which he readily may by taking them under his protection. For since men who are well treated by one whom they expected to treat them ill, feel the more beholden to their benefactor, the people will at once become better disposed to such a Prince when he protects them, than if he owed his Princedom to them.

There are many ways in which a Prince may gain the good-will of the people, but, because these vary with circumstances, no certain rule can be laid down respecting them, and I shall, therefore, say no more about them. But this is the sum of the matter, that it is essential for a Prince to be on a friendly footing with his people, since otherwise, he will have no resource in adversity. Nabis, Prince of Sparta, was attacked by the whole hosts of Greece, and by