The financial success achieved by Ephraim Marks and Charles A. James, the former by his 1d bazaar at 42 George’s street, south, the latter at his 6 1/2d shop and world’s fancy fair and waxwork exhibition at 30 Henry street, admission 2d, children 1d: and the infinite possibilities hitherto unexploited of the modern art of advertisement if condensed in triliteral monoideal symbols, vertically of maximum visibility (divined), horizontally of maximum legibility (deciphered) and of magnetising efficacy to arrest involuntary attention, to interest, to convince, to decide.

Such as?

K. 11. Kino’s 11/ — Trousers.

House of Keys. Alexander J. Keyes.

Such as not?